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Case studies

Definition of a market

I have chosen to present to you some comparative statistics between on the one hand an under-developed country, and on the other a developed one. The case study I am now going to present to you concerns the practice of anaesthesia, that is to say...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Graham Lewis
September 1, 1981
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Citation

Lewis, G. (1981a, September 01). Definition of a market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/definition-of-a-market


Research papers

The need for international market intelligence systems

The paper argues the case for international market intelligence systems and identifies the key factors that need to be taken into account in developing such a system. The industry is becaming increasingly competitive, more international and managers...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: James C. Newell
September 1, 1981
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Citation

Newell, J. C. (1981a, September 01). The need for international market intelligence systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-need-for-international-market-intelligence-systems


Research papers

The role of the patient in international research

The paper considers the implications of patients' reactions, attitudes and behaviour in the overall marketing mix for ethical pharmaceutical products. Having considered the patient's influence on the choice and use of drugs, it looks at the use of...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: David S. Mitchell
September 1, 1981
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Citation

Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research


Research papers

The use of brand mapping studies

Brand mapping is being discussed at the 1981 ESOMAR conference when as a marketing research approach it could be argued that the technique is old fashioned and therefore ill-suited to the needs of pharmaceutical management personnel in the 1980's. In...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan J. Bowditch
September 1, 1981
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Citation

Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies


Research papers

Environmental information in healthcare marketing

One of the most significant developments over the last decade has been the growing importance of environmental considerations. This has affected all walks of industrial life and there can be few manufacturing companies that have not been exposed to...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan Sheppard
September 1, 1981
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Citation

Sheppard, A. (1981a, September 01). Environmental information in healthcare marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/environmental-information-in-healthcare-marketing